Polaroid Now + Gen 2 White

As the world becomes increasingly more digitalised, there's at least one brand you can count on to remind you of the pre-iPhone era: Polaroid. Continuing to create analogue experiences for photography fans worldwide, the American brand's trailblazing instant cameras come in an array of colours along with film, which develops in minutes, and accessories. The label is embracing modern technology, though, which is why you'll see iPhone scanners and 3D printers too.| Creative & connectedCreate beautiful imperfection in all its forms by unlocking extra camera features through the Polaroid mobile app. Find focus easily with aperture priority, create cinematic photos with tripod mode, go experimental with light painting and double exposure, lean into your craft skills with manual mode, and more.5 lens filters for every moodSaturate your photos in color, deepen contrast, or add dreamy effects with 5 experimental lens filters including starburst, red vignette, orange, blue, and yellow. Complete with a zip-through pouch to keep them safe.Classic look, future-facing materialsThe iconic camera retains its style, but is now made with 40% recycled materials.Shoot with iconic Polaroid filmIt’s hard to top a classic. The Polaroid Now is compatible with Polaroid i-Type & 600 film in the classic Polaroid instant film format.