Privacy Policy

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1. Contact details of the data controller

Panther Holding GmbH (also referred to in the following as “Panther Holding”, “we” or “us”) offers you the opportunity to use various services free of charge via our website “” (referred to in the following as “service” or “website“). We are the data controller in the meaning of the General Data Protection Regulation (GDPR). Our contact details are as follows:

Panther Holding GmbH
Schützenstr. 15-17
10117 Berlin
Telephone: +49 30 800970801

In the following we provide you with comprehensive information about the purpose for which and scope within which we process your personal data during the use of the website.

2. Collection and processing of personal data

You can generally use the website – for which no payment or registration is required – without providing personal data. In certain cases, we will collect the personal data listed in Section 3. This fundamentally only occurs where necessary for the provision of a functional website, or for our content and services. We furthermore process personal data in connection with the use of the website where you provide this data voluntarily, e.g. in the context of registration, a competition, an enquiry sent to us, or because there is another legal basis for this (see Section 4).

3. Categories of data processed

As soon as you visit, our system automatically collects certain technical information. This can include:

- Information about the browser type and version used

- Operating system of the device from which the request originates

- Date and time of access

- Web analysis data / pseudonymised user profile (cookie ID, ad ID etc., see below for more information)

- Websites from which the user got to our website

- Websites accessed by the user from our website

4. Reason, content and purposes of processing

We always process your data on the basis of one or more legal permissions or with your consent.

On the internet, every device needs a clear address in order to transmit data, known as its IP address. It is a technical requirement for the IP address to be saved, at least temporarily, in order to facilitate the delivery of the internet page and app content to the device of the user.

5. Location of processing

We ourselves do not transfer your personal data to countries outside the European Economic Area ("EEA"), except in cases where it is permitted under the GDPR. Whether third parties, with whom you have your own contractual relationship (such as with Facebook, if you have a Facebook account) transfer data to countries outside the EEA, is beyond our knowledge and influence.

Some of our contractual partners also process data in countries outside the EEA. In order to ensure the protection of your personal rights also in the context of these data transfers, we use the standard contractual clauses of the EU Commission in structuring the contractual relationships with the recipients in third countries in accordance with Art. 46 para. 2 lit. c GDPR.

6. Origin of data

In certain cases, we also receive data because you have consented to them being transmitted to us.

7. Disclosure of your data to third parties

We will only disclose your personal data to third parties where this is necessary in order to fulfil our legal obligations to you, and where this is visibly done by or together with another provider (e.g. in the case of cooperation agreements), where we are otherwise legally entitled or obliged to disclose the data, or where you have provided us with corresponding consent.

In certain cases, we also use external service providers or affiliated companies, which we have contracted to process data for us, and which are bound by instructions. Such service providers are contractually bound by us as data processors in accordance with the strict provisions of the GDPR, and are not permitted to use your data for any further purposes. Data processors used by us perform in particular the following services: web/app analysis.

This disclosure of data to data processors takes place on the basis of Art. 28 Para. 1 GDPR, or alternatively on the basis of our legitimate interest in the economic and technical benefits associated with the use of specialised data processors, Art. 6 Para. 1 lit. f GDPR.

Where we are legally obliged to do so, or where this is permitted under data protection law, we disclose personal data to public authorities, e.g. to police or the state prosecutor’s office (Art. 6 Para. 1 lit. c GDPR). The disclosure of this data takes place on the basis of our legitimate interest in combating abuse, the prosecution of crimes, and in safeguarding, asserting and enforcing claims, which are not considered to be outweighed by your rights and interests in the protection of your personal data, Art. 6 Para. 1 lit. f GDPR.

8. Cookies and other technologies

In order to ensure the full functionality of the website and the third parties named below save to your device files that serve amongst other things for collecting information regarding the use of a website or app, as well as additional data such as the IP address of the accessing computer and information about the software used (see above).

We use different types of cookies: On the one hand, we use technical cookies, without which the functionality of the website would be restricted, and on the other hand we use optional (see below) analysis and marketing cookies in order to make our services more user friendly. The analysis cookies are used for the purpose of improving the quality of both our content and yours. The analysis cookies tell us how the website is used, thus allowing us to continuously improve our services. Further information on the individual analysis cookies and services can be found in Section 9 of this privacy policy.

You can prevent us from using cookies at any time by adjusting the corresponding setting in your internet browser, and thus permanently opt out. Furthermore, you can delete existing cookies at any time using your internet browser or other software programs. This is possible in all conventional internet browsers. If you deactivate cookies in the internet browser you use, you may not be able to make full use of all the functions of our website. In addition, you have the opportunity to object to analysis cookies and services (i.e. you can opt out; see Sections 9 and 10).

Cookies cannot identify you personally. In all cases, the use of cookies is justified on the basis of our legitimate interest in needs-oriented design, as well as for statistical analysis by (Art. 6 Para. 1 lit. f GDPR).

Cookies created by pricehunter allow the collection of information regarding browser type/version, resolution, previous/new display variant, URL clickstream (order of the pages of our website that you have visited previously), time of visit(s) to the websites, the reference in the pricehunter database for the products/services noted in your “My favourites”, and the cookie number, but not personal details such as name, address or email address. We use these cookies for purposes of advertising, market research and where required for the needs-oriented design of our services. The cookies of pricehunter are valid for a maximum of two years, unless you delete them sooner. The processing of data is justified in this case by Art. 6 Para. 1 lit. f) GDPR, however you may object to this processing with effect for the future by clicking here. The subsequently set opt-out cookie and your objection remain valid as long as you do not delete your browser cookies.

9. Web/app analysis services

In order to continuously improve our content and adapt it to the interests of our users, and to display online advertising, we use a number of services that collect data on our website and in the app, and which analyse these data for us. Where these service providers are not themselves the data controller in the meaning of data protection legislation, they are always bound by instructions when processing the pseudonymised user data on the basis of a data processing agreement. The legal basis for this processing is always Art. 6 Para. 1 lit. f GDPR. In the following, you can find details of the analysis services we use:


This website uses Bing Ads Universal Event Tracking, a conversion tracking service provided by Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). This service allows us to track your activities on our website, if you got to our website via a Bing advertisement. This is possible because when you click on a Microsoft Bing Ads advertisement, a cookie (a small text file) is saved on your device. This tells Microsoft and us in particular the total number of users that have clicked on an advertisement and reached a predefined target page. These data are saved by Microsoft for 180 days. No personal information on the identity of the user are transmitted. If you do not wish to participate in Universal Event Tracking, you can reject the saving of cookies, e.g. in your browser settings. In addition, it is possible to deactivate interest-related advertising from Microsoft by opting out using the following link: Alternatively, the following website allows you to reject interest-related advertising from Microsoft and also other participating companies altogether: Further information on the usage and data protection guidelines for this product can be found here: If you do not want your data to be recorded via Bing, please click here. The subsequently set opt-out cookie and your objection remain valid as long as you do not delete your browser cookies.

Google AdSense

We have integrated Google AdSense on this website. Google AdSense is an online service that allows the mediation of advertising on third-party websites. Google AdSense is based on an algorithm that selects advertisements for third-party websites based on the content of the respective third-party website. Google AdSense permits interest-oriented targeting of internet users, which is implemented by generating individual user profiles.

The operating company of the Google AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA.

The purpose of the Google AdSense component is the integration of advertisements into our website. Google AdSense saves a cookie to your browser. The definition of cookies is available above. Saving the cookie allows Alphabet Inc. to analyse the use of our website. Each time one of the individual pages of this website, which we operate and on which a Google AdSense component has been integrated, is visited, the internet browser on your device is automatically prompted by the respective Google AdSense component to send data to Alphabet Inc. for the purposes of online advertising and the invoicing of commissions. Within the framework of this technical process, Alphabet Inc. receives knowledge of personal data, such as the IP address of the data subject, which is used by Alphabet Inc., amongst other things, to determine the origin of the visitor and the clicks, and subsequently to facilitate commission invoicing.

You can prevent cookies from being used by our website at any time, as already described above, by adjusting the corresponding setting in the internet browser used, and thus permanently opt out.

Activating this setting in the internet browser would also prevent Alphabet Inc. from saving a cookie on the information technology system of the data subject. Furthermore, you can delete any cookie saved by Alphabet Inc. at any time using your internet browser or other software programs.

Google AdSense additionally uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded into websites in order to allow log file recording and log file analysis, which allows a statistical analysis to be performed. This embedded tracking pixel means Alphabet Inc. can recognise when a website was opened by a data subject, and the links that the data subject clicked. Tracking pixels are used, amongst other things, to analyse the visitor traffic of a website.

Google AdSense sends personal data and information, including the IP address, which is necessary for the creation and invoicing of the displayed adverts, to Alphabet Inc. in the USA, where it is saved and processed. Under certain circumstances, Alphabet Inc. may disclose the personal data collected using this technical process to third parties.

Google AdSense is explained in greater detail at this link and here . More information and options for the deactivation of this advertising placement can be found here

Google AdWords

We have integrated Google AdWords on this website. Google AdWords is an online advertising service that allows advertisers to place advertisements both in the search results of Google and in Google’s advertising network. Google AdWords allows an advertiser to predefine certain keywords, by means of which an advertisement is displayed in the search results of Google exclusively when the user of the search engine accesses search results related to the keyword. In the Google advertising network, the advertisements are distributed to thematically relevant websites using an automated algorithm and following the predefined keywords. The operating company of the services of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. The purpose of Google AdWords is to advertise our website by displaying interest-related advertising on the websites of third-party companies and in the search results of the Google search engine, as well as displaying third-party advertising on our website. If a data subject comes to our website via a Google advertisement, Google saves what is known as a conversion cookie to the information technology system of the data subject. What cookies are has already been explained above. A conversion cookie becomes invalid after thirty days, and is not used to identify the data subject. Until the conversion cookie expires, it is used to determine whether certain sub-pages, for example the shopping basket of an online shop system, are accessed on our website. The conversion cookie allows both us and Google to track whether a data subject that comes to our website via an AdWords advertisement generates sales, i.e. whether a purchase has been completed or aborted. The data and information collected using the conversion cookie are used by Google to prepare visitor statistics for our website. These in turn are used by us in order to determine the total number of users that are sent to us via AdWords advertisements, and thus to determine the success or failure of the respective AdWords advertisement, and to optimise our AdWords advertisements for the future. Neither our company nor any other advertising customers from Google AdWords receive information from Google that could allow the data subject to be identified. The conversion cookie saves personal information, for example the websites visited by the data subject. For each subsequent visit to our websites, personal data are sent to Google in the USA, including the IP address of the internet connection used by the data subject. These personal data are saved by Google in the USA. Google may disclose the personal data collected using this technical process to third parties. The data subject can prevent cookies from being used by our website at any time, as already described above, by adjusting the corresponding setting in the internet browser used, and thus permanently opt out. Such a setting in the internet browser would also prevent Google from saving a conversion cookie on the information technology system of the data subject. Furthermore, you can delete any cookie saved by Google AdWords at any time using your internet browser or other software programs. The data subject also has the option at any time of opting out of Google using interest-related advertising. To do this, the data subject must use each of their internet browsers to access the link and then change the desired settings. Further information and the applicable privacy policy of Google can be accessed at You can also deactivate or opt out of Google advertisements wholly or in part. You may also object to this processing of data with effect for the future by clicking here. The subsequently set opt-out cookie and your objection remain valid as long as you do not delete your browser cookies.

Google Optimize

Our website also uses Google Optimize. Google Optimize analyzes the usage variants of our website and helps us to improve the user-friendliness accordingly.To improve the behaviour of our users on the website. Google Optimize is a Google Analytics integrated tool.

Facebook Website Custom Audiences and Conversion Pixel

We have integrated the "Website Custom Audiences" pixel by Facebook (Facebook Business Tools)(Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland).

Subject to your consent, when you visit our webpages the tracking pixel allows a direct connection to be established between your browser and the Facebook server. Facebook thereby receives from your browser, among other things, the information that our webpage was accessed from your device. If you are a Facebook user, Facebook can match this visit to our webpages to your user account. Please note that we have no further knowledge of what the transmitted data contains, nor of how Facebook uses it. We are only able to select targeted groups of Facebook users (e.g. specific age or interest groups) to whom our advertising should be displayed. In so doing, we use Custom Audiences in such a way that sets of data, and in particular user email addresses whether encrypted or unencrypted, are sent to Facebook.

To measure the success of our advertising on Facebook, we also use the Facebook conversion pixel. By accessing this pixel from your browser, Facebook can subsequently recognise whether a Facebook advert was successful, e.g. whether it resulted in the completion of an online purchase. In this regard, we receive exclusively statistical data from Facebook, without reference to any specific person. This allows us to record the effectiveness of Facebook adverts for statistical and market research purposes.

Please refer to Facebook's privacy policy, especially if you are signed in to Facebook. See here:

Google Dynamic Remarketing

On the website, we use the remarketing or "similar audiences" function of Google Inc. ("Google"). Google's remarketing services are operated by Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043, USA. This function allows the provider to target visitors to the website individually, by displaying interest-based adverts that are personalised for visitors to the provider's website if they visit other websites in the Google Display network. Subject to your consent, Google also uses so-called cookies for the purposes of analysing the use of the website, which forms the basis for creating the interest-based adverts. If you subsequently visit another website in the Google Display network, you will be shown adverts that will be more likely to include the type of products and information that you have already viewed.

Further information on Google remarketing and Google's privacy policy can be found here:

10. Other Services


To display product information directly from the manufacturer, we partly obtain content from loadbee GmbH, Nikolaus-Otto-Straße 13, 70771 Leinfelden-Echterdingen ("loadbee"). If you call up a product on the pricehunter pages for which there is additional product information from loadbee, the browser of your device connects to the loadbee server to retrieve the corresponding product information. The server called up by loadbee receives the IP address of your terminal device. loadbee uses your IP address exclusively to provide the product information and for geolocalization. The IP address is not stored by loadbee beyond the end of the connection. The legal basis for the aforementioned processing of the IP address is Art. 6 Para. 1 lit. f DS-GVO. Our legitimate interest in data processing lies in the improvement of product presentation and information on our website. There is no evidence that your interests are being overridingly impaired by this interest, as the IP address is only processed within the scope of what is technically necessary and does not allow any conclusions to be drawn about your identity without further ado. Since the processing of the IP address is absolutely necessary for the display of product information on our web pages, this processing cannot be contradicted.

11. Social networks

Sie finden uns auch in sozialen Netzwerken fremder Unternehmen, wie z. B. Facebook oder Twitter. Zudem haben wir einzelne Funktionen dieser Netzwerke auch in unsere Onlinedienste integriert. Beides können Sie allerdings nur nutzen, wenn Sie bei dem jeweiligen sozialen Netzwerk registriert und angemeldet sind. Bitte beachten Sie, dass für die Nutzung des jeweiligen sozialen Netzwerks die Nutzungs- und Datenschutzbedingungen dieses Unternehmens gelten, auf die wir keinen Einfluss haben. Wir erklären Ihnen aber gern, wie solche Netzwerke Ihre personenbezogenen Daten in diesem Zusammenhang verarbeiten:


We have integrated components of Facebook on this website. Facebook is a social network. A social network is a place for social meetings on the internet, an online community which usually allows users to communicate with each other and interact in a virtual space. A social network may serve as a platform for exchanging opinions and experiences, or enable the internet community to provide personal or business-related information. Facebook allows social network users to create private profiles, upload photos and socialise by making friend requests, amongst other things. Facebook’s operating company is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. If a data subject lives outside of the United States or Canada, the controller responsible for processing personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Each time one of the individual pages of this website – which we operate and on which a Facebook component (Facebook button) has been integrated – is accessed, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component of Facebook. An overview of all Facebook plug-ins can be found at: During the course of this technical procedure, Facebook gains knowledge of what specific subpage of our website was visited by the data subject. Every time a data subject accesses our website and is simultaneously logged into Facebook, Facebook detects which specific subpage of our website was visited by the data subject for the entire duration of each respective stay on our website. This information is collected by the Facebook component and associated with the data subject’s respective Facebook account. If the data subject clicks on one of the Facebook buttons integrated on our website, e.g. the “Like” button, or if the data subject posts a comment, Facebook then assigns this data and information to the personal Facebook user account of the data subject and stores the personal data. The Facebook component sends Facebook information that the data subject has visited our website, provided that the data subject is logged into Facebook at the time the website is accessed; this occurs regardless of whether the data subject clicks the Facebook component or not. If the data subject does not wish for this information to be transmitted to Facebook, then they may prevent this transmission by logging out of their Facebook account before accessing our website. Facebook’s published privacy policy, available at, provides information about Facebook’s collection, processing and use of personal data. Information is also provided there on what setting options Facebook offers to protect the data subject’s privacy. In addition, different applications are provided to prevent the transmission of data to Facebook. These applications may be used by the data subject to stop data from being transmitted to Facebook.

12. Retention period

We only store personal data as long as we are legally entitled to do so and as long as the purpose for processing data is still valid. They will then be erased after a short period of time. In addition to information regarding the retention period of certain data elsewhere in this Privacy Policy, we shall provide you with information in the following manners: Data shall only processed based on the virtue of you giving consent and the data shall only be stored up until the point where you revoke your consent. The exact retention period of a cookie can be found in the respective cookie by displaying the cookie in your browser. Applicable laws also provide for certain minimum retention periods. The German Commercial Code (HGB) and the German Revenue Code (AO) call for business letters to be retained for a period of (at least) six years; “business letters” also include emails which we exchange with you. The German Revenue Code (AO) also requires a wide range of other data to be stored for at least ten years. It is, however, not always possible for us to specify the retention period exactly for all data or data categories. In regards to the retention period, we strictly adhere to the law. If, for example, it is still possible to make claims in regards to a contract, we shall retain the corresponding data and, if Art. 6 Para. 1 lit f) GDPR is applied, limit your interests and/or basic rights and fundamental freedoms when considering the retention period to be implemented and shall play a significant role in this.

13. Contact data and your rights as the data subject

If you have any questions or suggestions regarding data protection or how to exercise your rights as the data subject, please contact our data protection officer (immediately) at any time:

Panther Holding GmbH
- Data protection -
Schützenstr. 15-17
10117 Berlin

Right of access for the data subject

You have the right to request confirmation from us as to whether personal data relating to you is processed and, if so, what data this entails as well as the specific circumstances surrounding the processing of data.

Right to rectification

You have the right to request that we immediately rectify any incorrect personal data concerning you. For the purpose of processing data, you also have the right to request that incomplete personal data concerning you be completed immediately, including by means of a supplementary declaration.sing of data.

Right to erasure

You have the right to request that we immediately erase personal data concerning you if and to the extent the legal requirements to this regard are met.

Right to the restriction of processing

You have the right to restrict the processing of data if and to the extent the legal requirements are met.

Right to data portability

If data is processed by virtue of consent or in order to fulfil a contract, you have the right to be provided with the personal data that you have provided to us in a structured, common and machine-readable format, and in so far that it is technically feasible, to transmit this data to another controller without us impeding this process or to have this data directly transferred to another controller.

Revocation of consent/Objection to the processing of data

You may revoke your consent previously given at any point in time, with effect for the future, by contacting the address provided above. You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you, which is carried out on the basis of a legitimate or public interest. This also applies to profiling based on these provisions. In the event of an objection, we will no longer process personal data unless we can prove compelling and legitimate reasons for processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims. If we process the personal data for direct marketing purposes, you have the right to object at any time to the processing of the personal data for the purpose of such advertising by contacting us at the aforementioned contact address; this also applies to profiling, insofar as it is associated with such direct marketing. In addition, you have the right, on grounds relating to your particular situation, to object to the processing of personal data concerning you for scientific or historical research purposes, or for statistical purposes, unless such processing is necessary for the performance of a task carried out for reasons of public interest.

Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with any supervisory authority at any time, in particular in the Member State of your habitual residence, your place of work or the place of alleged infringement, if you believe that the processing of personal data concerning you infringes existing law.

Existence of automated decision-making

We refrain from automatic decision-making including profiling according to Art. 22 GDPR.

Issued on: 25 May 2018