50" LG 50UR78006LK Smart 4K Ultra HD HDR LED TV, Silver/Grey

**Reveal the Last Detail** LG UHD TV with HDR10 Pro brings optimized brightness levels for vivid colour and remarkable detail. **Boost Your Viewing Experience** a5 AI Processor 4K Gen6 enhances the LG UHD TV to provide you with an immersive experience. **Redefine Scale of 4K** Watch non-4K content in 4K on big UHD screens to enjoy clarity and precision in every moment. **See UHD TV on a Whole New Scale** Experience your favourite content up-close with an ultra-big 4K UHD TV. **The Perfect Fit for Full Sound** Pair up all you love to watch with crystal-clear soundthe way it was meant to be heard. **Tailored to Your Liking** From your favourite content to your preferred way to view, webOS 23 new Home is the hub that revolved around you. **Smart Assistant & Connectivity** LG UHD TV takes convenience to a new level with support for Apple AirPlay, HomeKit, and Matter. Conveniently monitor connected appliances, check information almost instantly with your voice.