Berkley Gulp!® Gel Fishing Attractant - Enhanced Scent Formula for Soft Baits, Increase Catch Rate for Anglers, Hard Baits & Metal Lures - Long-Lasting Fish Triggering Gel Scented, 80ml Tube

Powerful fish-attracting formula - Infused with Berkley’s scientifically proven Gulp! scent technology, this gel enhances bait appeal and triggers aggressive strikes from predatory fish. Long-lasting scent retention - The thick, adhesive gel stays on soft plastics, hard baits, and metal lures longer than traditional sprays, ensuring maximum fish-attracting effectiveness. Versatile application - Works on jigs, spoons, crankbaits, swimbaits, and live bait, making it ideal for both freshwater and saltwater fishing. Convenient and mess-free use - Comes in an 80ml squeeze tube with a lanyard connection for easy application on the go, keeping your bait continuously charged with scent. Proven to increase strike rates - Developed over 30 years of research, the Gulp! formula mimics natural prey scents, expanding your bait’s strike zone and keeping fish holding on longer for better hooksets.