Data Analysis for Business Students: A Mind-Mapping Approach

Data Analysis for Business Students: A Mind-Mapping Approach is an innovative educational resource that guides business students in mastering the essential concepts and methodologies of data analysis.This textbook's unique instructional design incorporates mind maps, a proven cognitive tool to streamline the learning experience, making complex data analysis concepts more digestible. Organised into five parts, the textbook covers an introduction to data analysis, data preparation and exploratory analysis, basic data analytics techniques, advanced data analytics techniques, and data analysis in a digital world.By integrating mind maps with practical applications and case studies, the textbook equips students with the analytical skills required to succeed in the data-rich business world. This unique pedagogical approach offers three key advantages:Simplifying complex information: Mind maps systematically organise information, making it easier for students to understand complex data analys