Denying to the Grave

With science denial as a rising danger to public health, Sara E. Gorman and Jack M. Gorman analyze society's resistance to scientific evidence relating to health and safety, and the tools to combat these tendencies.Why do some parents decide not to vaccinate their children? Why do some people keep guns at home, despite ample evidence that doing so increases the risk of a gun-related injury? And why do people use antibiotics for illnesses that antibiotics cannot possibly alleviate? When it comes to health, many people believe that science is wrong, that the evidence is incomplete, and that unidentified hazards lurk everywhere.In Denying to the Grave, Sara Gorman and Jack Gorman explore the psychology of health science denial. Using several examples as case studies, they propose six key principles that may lead people to reject "accepted" health-related wisdom: the charismatic leader; fear of complexity; confirmation bias; fear of corporate and government conspiracies; causality and fill