Digital Business Management : Transforming to a Data-Driven Organization Using AI

This book is a concise guide on using generative artificial intelligence to drive digital business management and transformation. It is divided into three parts. The first part, "How to Work with AI and Generate Success in Business," outlines the core concepts of artificial intelligence and prompt engineering and explores how these can be leveraged in a business environment.It places special emphasis on the AI Prompt Schema (AIPS) for structured prompting. The second part, "From Digital Business to a Data-Driven Organization," focuses on the essential knowledge and advanced techniques for successful Digital Business Management.It covers relevant topics, including digital business strategies, digital infrastructure, e-commerce, digital marketing and advertising, content management, the metaverse, and more. The third part, "Industry and Business Case Prompt Engineering," demonstrates how the concepts, knowledge, and techniques can be applied in real-world scenarios.This includes technolo