Samsung S95D 77" 4K Ultra HD OLED Smart TV - QE77S95D, Black

Do you know what Samsung’s 2024 77-inch S95D OLED 4K HDR Smart TV is like? It’s like you’ve been picked up and put down inside the screen itself. The brightness. The quality. It’s seriously impressive. With the brand's intelligent processor, the TV uses AI to elevate whatever you watch to nearly 4K quality. Couple that with the cinematic colours and the resolution; you can access breathtaking viewing. All from the comfort of home.| Our most intelligent 4K processorThink of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimises both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experienceWatch without distracting glareEvery seat is a great seat. OLED Glare Free technology significantly reduces glare so you're not distracted from the action on screen. From midday matches to late-night movies, no need to close curtains or dim lights so you stay focused on the actionOur highest HDR OLED brightness and breath-taking contrastDiscover the true beauty in every scene, just as directors intended. With cutting-edge HDR OLED Pro, this TV unveils our brightest OLED highlights, impeccable blacks, and remarkable contrast. Become immersed in the lifelike picture