Semi-permanent Colourant Dia Richesse L'Oreal Expert Professionnel

Tone on tone rich demi-permanent hair color without ammonia for an ultra trendy result with a shiny reflective finish and very soft touch. Ideal for natural or colour-treated hair. Rich color. Zero Ammonia. Benefits Delivers deep, rich tones and radiant latern Perfect to darken or go back to a natural base A perfect hair dye for your first time Ideal for blending away your first grey hairs leaving it with a natural-looking colour Darkens up to 4 tones without pre-colouring Lightens up to 1,5 level Covers up to 70% of grey hair With innovative conditioning formula for exceptional softness Cream texture, ammonia-free (odourless) Lasts up to 6 weeks CLEAR shade allows to reduce the reflect of all DIA Richesse Technology Advanced Alkaline Technology - the alkaline agents slightly open the hair fiber allowing colourants to penetrate the cuticle. How to use In an applicator bottle or bowl, pour color and developer in 1:1,5 ratio. Mix. On dry, unwashed hair, apply with brush or applicator bottle regrowth, lengths and ends. Leave for recomended development time. Do not use heat. When development time is complete, add a little warm water to the hair and gently emulsify. Thoroughly rinse and shampoo once. (Post Color Shampoo or Metal Detox Shampoo). Mixing ratio: 1:1,5 (50 ml of a DIA Richesse + 75 ml of DIActivateur) Development time: 2-20 minutes Developer: L´Oreál Professionnel DIActivateur 9 vol. (2.7%) or 15 vol. (4.5%) DEVELOPERS RULES 9 Vol (2.7%): less lift, perfect balance to reveal reflection and depth to a same base level. To cover up to 30% grey hair. 15 Vol (4.5%): up to 1,5 level of lift, perfect reveal reflection, to achieve best result on grey hair. To cover between 30% and 70% grey hair. PROCESSING TIME RULES Toning: 2-10 minutes Colormatch/Refresh: up to 20 minuátes Grey blending/Virgin application: 20 minutes Lowlights: up to 20 minutes FUTURE APPLICATION Apply the mix on the regrowth only and let process 20 minutes. Take through lengths for the 5 last minutes. If hair colour is well maintained, simply take through with emulsion. Shampoo and rinse thoroughly and finish with a Pro Classics Colour Shampoo. Tip! To lighten a natural base on hair that sensitized, use Diarichesse on the re-growth and DiaLight on the mid-lengths and ends. The CLEAR shade allows to reduce the reflect of all DIA Richesse by mixing it to the selected shade: 1/4 CLEAR + 3/4 selected shade or 1/2 CLEAR + 1/2 selected shade.