Social First Brands : How Modern Brands Create Community, Loyalty, and Growth

As platforms come and go, features fall in and out of fashion and consumer preferences change, brands need to understand how to build social media strategies that transcend trends and create genuine connection. In Social First Brands, expert Tom Miner explores how brands who put their social media front and center in their marketing efforts are reaping the benefits, building genuine communities with their customers and developing true brand loyalty.With many brands seeing social media solely as a way to mass promote their products, brands who really put social at the front and center are able to connect with consumers in authentic ways creating audience empathy and emotional resonance.By understanding how social media speaks to human behavior, brands who put social first are able to move beyond quick wins and hacks and create genuine connections and conversations between brand and customer delivering real value. From understanding the steps for creating a social media strategy that is