The Economist Guide To Analysing Companies 6th edition: (Main)

In today's volatile, complex and fast-moving business world, it can be difficult to gauge how sound a company really is.An apparently strong balance sheet and impressive reported profits may be hiding all sorts of problems that could even spell bankruptcy.So how do you:- Know whether a company is well run and doing well? - Decide which ratios and benchmarks to use to assess performance? - Work out if a company has massaged its results? - Recognise the danger signs on the corporate horizon?- Compare companies operating in different sectors or countries?These and many other important questions are answered in a completely updated and revised sixth edition of this clear and comprehensive guide.It is aimed at anyone who wants to understand a company's annual report, judge a customer's creditworthiness, assess a company's investment potential, and much more.