The Role of Artificial Intelligence Applications in Business

Artificial Intelligence applications play a crucial role in modern businesses across various industries.The Role of Artificial Intelligence Applications in Business examines key aspects of how digital technologies impact businesses, including AI-powered chatbots, self-service portals, and online customer support systems which can help enhance the overall customer experience.In addition, digital technologies enable businesses to collect and analyse vast amounts of data (big data analytics).This data provides valuable insights into customer behaviour, market trends, and operational performance, thereby helping businesses make informed decisions and personalise their offerings. Moreover, automation and digital tools help streamline processes, and reduces manual efforts and errors.For instance, project management software, CRM systems, and ERP solutions optimise workflows, leading to increased efficiency and productivity.Digital marketing channels such as social media, search engine optimi