Overview of the order in which offers are displayed on pricehunter.co.uk — ranking
I. Standard search using the search field
When you search for offers from retailers on pricehunter.co.uk using the search field, you are taken to a search results page. The offers we show you mainly depend on how well the offers match the search term and how much interest our users have shown in the displayed product. We also check whether the displayed offer includes an image.
The ranking of individual offers in our search is based on the following main criteria, weighted in the order shown:
- Product image available
- Relevance of your search term
- Popularity of the product among our customers
We provide a wide range of filters and settings that allow you to change the search results. The order described above therefore only applies to our standard search setting.
II. Price comparison
Within the search results pages, we group offers from different retailers for identical products on the basis of product identification numbers, for example EAN. If you click on one of these price groups, you are taken to a product page or price comparison page.
Among the listed offers, we generally show the lowest total price first. This means the lowest price for a product plus delivery costs. Other additional costs are not included in the total price.
If several offers have the same total price, we sort them according to the amount of remuneration that a retailer pays us for redirecting you to their page. Since this does not result in any financial disadvantage for you, we consider this acceptable.
It may happen that individual retailers or shops are not displayed on pricehunter.co.uk. This may be the case, in particular, if a retailer does not wish to be listed on pricehunter.co.uk or if technical, contractual or economic reasons prevent the display. In such cases, the restriction generally applies to the respective shop as a whole.
III. Standard search in predefined categories
If you browse through our product categories during your search, we show you various products listed in the respective category.
Example: if you select the subcategory “Televisions” within the category “Electronics”, we present various products from this category as the result of your search. We decide which category a product is displayed in before an offer is listed. The ranking of products in your search is based on the popularity of the respective product among our customers.
If you click on a price group, you are taken to our price comparison. You can find out how our ranking in the price comparison is determined in section II.
IV. Recommendation system
We want to support you as best as possible in finding the right product and the cheapest offer on our website. For this reason, in addition to the products and offers matching your search, we display selected content on our pages that is intended to help you find the product that is right for you.
You can find out how our search results are generated in sections I to III on this page.
1. Similar products
If you search for a product using our standard search via the search field and then select an individual product, you will either be taken to the retailer’s page or to our price comparison. If you land on the price comparison, we show you, in addition to the listed offers for the product you searched for, a separate section called “Similar products”. The list of similar products consists of the first 6 search results for the search you carried out via our search field. The ranking of the search results is explained in section I.
If you access one of our price comparison pages directly without carrying out a search on our website, we also show you a separate section called “Similar products”. In this case, we use the title of the product you are currently viewing on the price comparison page to compile the list of similar products. Under “Similar products”, we then show you the first 6 search results that would appear when searching our website using the title of the product you are viewing. The ranking of the search results is explained in section I.
2. Search suggestions
In some cases, we display search suggestions in the page list in the lower-left area. Search suggestions are keywords that are similar to the search term you used. No further user data from you is used for this purpose. We obtain the search suggestions from a third-party provider, which creates them with the help of our log traces and the analysis of search engine search results.