LG OLED77B36LA.AEK TV 195.6 cm (77") 4K Ultra HD Smart TV Wi-Fi
LG OLED B3 77" 4K Smart TV, 2023
LG OLED77B36LA 77" B3 OLED 4K HDR Smart TV
Product Information
Weight & dimensions
| Stand width | 74.9 cm |
| Stand depth | 27 cm |
| Weight (without stand) | 26.7 kg |
| Height (without stand) | 992 mm |
| Depth (without stand) | 55.3 mm |
| Width (without stand) | 1723 mm |
| Weight (with stand) | 30 kg |
| Height (with stand) | 1043 mm |
| Depth (with stand) | 270 mm |
| Width (with stand) | 1723 mm |
Packaging content
| Mounting kit | No |
| Smart Remote included | Yes |
| Remote control type | Magic Remote |
| Remote control included | Yes |
| E-manual | Yes |
| Cables included | AC |
Other features
| App store | LG Content Store |
| Annual energy consumption | 182.09 kWh |
| HDMI | Yes |
| Auto digital tuning | Yes |
| Country of origin | South Korea |
| Headphone connectivity | Bluetooth |
| Mains power | Yes |
| Picture mode | Vivid, Standard, Eco, Cinema, Sports, Game, Filmmaker, (ISF)Expert(Bright Room), (ISF)Expert(Dark Room) |
| Aerial input | 2 |
| DVB | DVB-T2/T, DVB-C, DVB-S2/S |
| Digital audio out | 1 |
| Picture enhancement | AI Picture Pro |
| USB ports quantity | 2 |
| Stand | Yes |
| Smart TV applications | BBC iPlayer, ITV Player, All 4, My5, UKTV, Explore Freeview Play, Britbox, STV Player, RTE Player, NOW TV, Netflix, Amazon Prime Video, Rakuten TV, Disney+, Apple TV, YouTube, YouTube Kids, Sky Store, Twitch, Paramount+, Pluto TV, Chili, DAZN, Lionsgate+, Geforce Now, Utomik, Blacknut, Sky News, Peloton, TikTok TV, BBC Sounds, Spotify, Apple Music, Amazon Music, Deezer, Tidal |
| Wall mounting kit | No |
| Analogue tuner | Yes |
| BRAVIA Sync | No |
| DVB-T2 tuner | Yes |
| S-Force Front Surround 3D | No |
| S-Master | No |
| Stereo sound | Yes |
| Surround modes | Dolby Atmos, AI Sound Pro (Virtual 5.1.2 Up-mix) |
| SmartFeatures | webOS UI, Quick Cards, Home Hub |
| Wall bracket | No |
| Twin tuner | No |
| Instant Game Response | Yes |
| One Connect port | No |
| 3D | No |
| Built-in soundbar | No |
| Cable management | Yes |
| Hybrid Log-Gamma (HLG) | Yes |
| Apple HomeKit support | Yes |
| Near Field Communication (NFC) | No |
| No gap wall-mount | No |
| Batteries included | Yes |
| Motion control | No |
Packaging data
| Package width | 1879 mm |
| Package depth | 285 mm |
| Package height | 1130 mm |
| Package weight | 42.8 kg |
| Package type | Box |
| Manual | Yes |
| User guide | Yes |
| Quick start guide | Yes |
| Quick installation guide | Yes |
| Screws included | Yes |
Technical details
| Sound technology | AI Sound Pro (Virtual 5.1.2 Up-mix) |
| Processor | α7 AI Processor 4K Gen6 |
Management features
| Works with Amazon Alexa | Yes |
| Works with the Google Assistant | No |
| Works with Samsung Bixby | No |
| Sleep timer | Yes |
| On/Off timer | Yes |
| Firmware upgradeable via | Auto upgrade wizard, Network, USB |
| Auto power off | Yes |
| ECO mode | Yes |
| Electronic Programme Guide (EPG) | Yes |
| Picture-in-Picture | Yes |
| Voice control | Yes |
Ports & interfaces
| HDMI ports quantity | 4 |
| Common interface (CI) | Yes |
| RF input | 2 |
| RF ports quantity | 2 |
| Digital audio optical out | 1 |
| Ethernet LAN (RJ-45) ports | 1 |
| Audio Return Channel (ARC) | Yes |
| HDMI version | 2.0/2.1 |
Performance
| Parental control | Yes |
| USB recording | Yes |
| USB playback | Yes |
| DVD player | No |
| 4K Ultra HD upscaling | Yes |
| Auto standby | Yes |
| NVIDIA G-SYNC | Yes |
| High Dynamic Range (HDR) supported | Yes |
| AMD FreeSync | Yes |
| Multi-screen | Yes |
| Picture processing technology | LG AI Picture Pro |
| Backlight dimming technology | Local Dimming |
| Ambient light sensor | Yes |
| Dolby Vision | Yes |
| Processor cores | 4 |
| Subtitles function | Yes |
| Dimming type | Pixel Dimming |
| Game mode | Yes |
| High Dynamic Range (HDR) technology | Dolby Vision, High Dynamic Range 10 Pro (HDR10 Pro), Hybrid Log-Gamma (HLG) |
Design
| Stand type | Center stand |
| On/off switch | No |
| VESA mounting | Yes |
Network
| Bluetooth | Yes |
| Wi-Fi | Yes |
| Miracast | Yes |
| Wi-Fi Direct | No |
Audio
| Audio system | Dolby Atmos |
| Enhanced Audio Return Channel (eARC) | Yes |
| Sound modes | AI Sound Pro, Clear Voice Pro |
| Audio decoders | Dolby Atmos |
| RMS rated power | 20 W |
| Number of speakers | 2 |
Smart TV
| Video apps | All 4, Amazon Prime Video, Apple TV, BBC iPlayer, BritBox, Chili, DAZN, Disney+, Freeview Play, ITV Hub, My5, NOW TV, Netflix, Rakuten TV, Twitch, YouTube |
| Music apps | Amazon Music, Apple Music, BBC Sounds, Deezer, Spotify, Tidal |
| Sports apps | DAZN |
| Smart TV | Yes |
| Apple AirPlay 2 support | Yes |
| Screen mirroring | Yes |
| Operating system version | 23 |
| Operating system installed | WebOS |
TV tuner
| Tuner type | Analog & digital |
| Auto channel search | Yes |
Display
| HD type | 4K Ultra HD |
| Display diagonal | 195.6 cm (77") |
| Native aspect ratio | 16:9 |
| Display technology | OLED |
Power
| Energy saving mode | Yes |
| Energy efficiency scale | A to G |
| Power consumption (typical) | 131 W |
| Power consumption (sleep) | 0.5 W |
| Energy consumption (HDR) per 1000 hours | 219 kWh |
| Energy consumption (SDR) per 1000 hours | 131 kWh |
| Energy efficiency class (HDR) | G |
| Energy efficiency class (SDR) | F |
| Power consumption (standby) | 0.5 W |
Product information
At a glance
- 77-inch display for an expansive viewing experience
- OLED technology for stunning picture quality
- Smart features for effortless content access
Perfect for Avid Viewers and Movie Buffs
If you’re looking for a truly immersive viewing experience, the TVs segment has a gem for you: the LG Electronics OLED77B36LA. This stunning 77-inch OLED TV is ideal for cinephiles, gamers, and anyone who enjoys high-quality entertainment at home. With its advanced technology, this model provides breathtaking visuals and vibrant colours, making it a fantastic choice for those who appreciate the finer details in life.
Stellar Visual Performance
The LG OLED77B36LA harnesses the power of OLED technology to deliver exceptional picture quality. With over **8 million self-lighting pixels**, this TV achieves perfect black levels, infinite contrast, and a wide colour spectrum. The combination of **HDR** (High Dynamic Range) support, including Dolby Vision IQ, ensures that every scene is displayed with remarkable clarity and depth. Whether you're watching the latest blockbuster or gaming, you'll be captivated by the lifelike images and vibrant tones that spring to life on the screen.
Elegant Design Meets Modern Tech
This TV isn't just about performance; it’s also a stunning addition to any living space. The LG OLED77B36LA boasts a sleek, ultra-slim design, making it easy to fit into your home decor. The minimalist frame and virtually bezel-less display create an immersive experience where your focus remains solely on what you’re watching. Plus, its **AI Picture Pro** technology automatically optimizes the picture quality based on the content you’re viewing, ensuring you always receive the best possible experience.
Smart Features for Effortless Entertainment
The LG OLED77B36LA is loaded with smart features that make navigating your favourite content a breeze. With **webOS**, you can access popular streaming services effortlessly and enjoy a seamless viewing experience. The TV also comes equipped with **voice control capabilities** through Google Assistant and Alexa, allowing you to manage your viewing with simply your voice. Additionally, with **AI Sound Pro**, the audio will automatically adjust based on the type of content, ensuring that you get immersive sound to complement the stunning visuals.
Pros and cons
Pros
- Immersive 77-inch display
- Exceptional OLED picture quality
- Sleek, modern design
- Smart features with voice control
Cons
- Price may be high for some
- Larger size needs ample space
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