A Theory of Cognitive Dissonance (The Macat Library)

Leon Festinger’s 1957 A Theory of Cognitive Dissonance is a key text in the history of psychology - one that made its author one of the most influential social psychologists of his time.It is also a prime example of how creative thinking and problem solving skills can come together to produce work that changes the way people look at questions for good.Strong creative thinkers are able to look at things from a new perspective, often to the point of challenging the very frames in which those around them see things.Festinger was such a creative thinker, leading what came to be known as the “cognitive revolution” in social psychology.When Festinger was carrying out his research, the dominant school of thought - behaviorism - focused on outward behaviors and their effects.Festinger, however, turned his attention elsewhere, looking at “cognition:” the mental processes behind behaviors.In the case of “cognitive dissonance”, for example, he hypothesized that apparently incomprehensible or illo