AI in the Fashion Business: Transforming the Industry through Sustainable Innovation (Mastering Fashion Management)

This text offers a comprehensive and accessible guide to understanding AI's impact on the fashion industry. This volume brings together contributions from leading researchers and industry professionals, providing insights into how AI is being used to create innovative designs, optimise supply chains, personalise customer experiences, and enhance sustainability.It covers the historical development of AI, the key technologies driving its applications, and real-world case studies showcasing successful AI integration.Beyond the technical aspects, the book critically explores the ethical considerations and challenges of adopting AI in fashion, emphasising the importance of transparency, data privacy, and bias mitigation, and considers the broader geographical implications, including the impact on the Global South.Looking to the future, it explores emerging trends and potential opportunities for AI-driven innovation, encouraging readers to think creatively and strategically about the possibi