AI Intervention in Digital and Social Marketing: Proceedings of the International Conference on Digital and Social Marketing (Studies in Big Data, 187)

This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics.AI intervention in Digital and Social Marketing captures the transformation reshaping marketing, customer engagement, and decision-making.Topics include machine learning in customer personalization, AI-driven content optimization, and chatbot-enabled customer support.Blending rigorous methods with actionable insights, it offers value to researchers, marketers, students, and policymakers.As industries embrace data-driven innovation, this book serves as both a reference and a roadmap for navigating the digital economy through strategic and intelligent marketing analytics.