AI Powered Insight: Marketing Research Reconfigured

In our hyper-connected world, where every interaction generates valuable data, artificial intelligence (AI) is having a profound impact on marketing, marketing research, and customer data analytics. This book sheds light on the untapped potential of AI-driven analytics in market research so that businesses can better understand and interact with their customers.The transformation of marketing and market research over recent decades has only accelerated thanks to breathtaking AI developments that are reshaping data analytics and insights generation while enabling more effective foresight and actionability. These technologies are moving the field beyond solicited customer opinion, traditionally gathered through surveys and focus groups, allowing marketers to leverage unstructured big data for a whole new type of customer feedback: the unsolicited opinion.Acting as a guide to what’s possible, the book explores the redefinition of insight in the age of AI and stresses the need for every tr