Air Travel Partnerships: How to Create Greater Value through Collaboration

While change in the aviation sector is hardly a new phenomenon, going forward the rate of change will accelerate due to the emergence, convergence, and intersection of powerful internal and external forces.To deal with the accelerating change in the marketplace, stakeholders in the travel ecosystem need to deepen collaboration that is productive to (1) building adaptable, resilient, and lean businesses, (2) achieving growth and innovation, (3) elevating traveler experience to a much higher level, and, at the same time, (4) reducing the impact on the environment. Undoubtedly, while some innovations implemented by different aviation business sectors-to become more adaptable, more resilient, and leaner as well as to improve customer experience-have been adding some value, the innovations being introduced have been transactional, fragmented, and incremental.What is needed is a step change in proactive collaboration among different stakeholders in the air travel ecosystem at the holistic le