Alfaparf Milano Il Salone Plex Rebuilder Color Kit 6.66 Intense Red - permanent colouring cream

Salon quality colour kit: durable, professional hair dye made in Italy and offers salon quality colour with an additional nourishing and anti-breakage action. Thanks to Plex Rebuilder technology, the hair protects and restructures during and after dyeing for visibly improved hair quality from the first use. PROFESSIONAL PERFORMANCE: Perfect white cover. Intense and brighter colour. Ultra-long lasting colour intensity and glare. Hair is protected and restructured during and after dyeing, reducing broken hair. Plex rebuilder technology: retains the beauty of the hair fibre and gives it a healthy look, with an action both inside and outside the hair. In the hair, it is reconnected, restructured and strengthens the inner hair bands. It also protects the hair fibre when dyeing and reduces broken hair. Outside the hair, it seals the cuticles and locks pigments into the hair for an ultra-long lasting intense colour result. COMPLETE PROFESSIONAL SYSTEM: The professional Plex Rebuilder technology works at every stage of the treatment, during and after dyeing, creating a complete and powerful system. Step 1: The colour cream repairs and protects the hair fibre and provides an intense and brighter colour. Step 2: The post-colour conditioner seals the cuticles and locks pigments in the hair for a longer life of the colour leads to visibly improved hair quality. Step 3: Three weeks after dyeing, the care mask deeply repairs the hair and creates new connections between the hair fibres. Healthy looking hair. THE BETTER CHOICE: The soft hair tones are a characteristic formula that meets the Il Salone Milano policy of products that are free from parabens, paraffins and ethyl alcohol. The formulas combine the valuable active ingredients of the tradition with Plex Rebuilder technology. The colour cream is enriched with linseed oil and Meadowfoam seed oil, for seductive hair, shiny and soft to the touch. The two aftertreatments combine the properties of quinoa, which helps maintain and protect hair colour, with those of keratin, which strengthens and increases the elasticity of the hair.