An Introduction to Platform Economy in India: Exploring Relationality and Embeddedness (Diverse Perspectives on Creating a Fairer Society)

Digital platforms have garnered both apprehension and admiration for their disruptive influence on social systems, structures, and everyday lives.However, research insights on digital platforms and ecosystems, both in theory and practice, largely emerge from the Global North.Pivoting this focus to the Global South, An Introduction to Platform Economy in India explores the operational socio-technical framework of India's growing platform economy at the confluence of numerous platform ecosystems developed both globally and nationally. Employing an economic sociology perspective, the authors examine the pivotal roles of individuals and collectives, alongside their embedded socio-economic and technical arrangements, to show the multifaceted dimensions of the rapid proliferation of platforms, burgeoning platform memberships, and the ensuing multidimensional social exchanges in India.The chapters respond to growing interest in India's platform economies by showing how the country figures pro