Anti-Analytics: How Not to and How to Use Data Analytics in Business (Data Analytics Applications)

Meet Matt! Matt is the Mathematical and Analytical Thinker as well as the narrator of Anti-Analytics: How Not to and How to Use Data Analytics in Business.Matt explains how managers can successfully apply data analytics to business problems. Matt shares insight into developing a business analytics mindset that fosters the conditions under which organizations can develop business intelligence, create value, and build sustainable competitive advantage.The book introduces the concept of Anti-Analytics, which are the practices and processes preventing the proper adoption and adaptation of analytics-based approaches.The book explains how to:Enhance the sustainability of data analytics projects to achieve higher levels of strategic intelligenceDetermine the best of the mix of managers and technology to create organizational valueReduce errors in the analysis and design of data analytics systemsAnti-analytics and the business analytics mind set can also help organizations manage the uncertain