Artificial Intelligence for Marketing Strategies: Real-Life Applications and Case Studies (AI Applications and Case Studies for Business)

This book introduces emerging AI technologies and their potential to reshape the marketing landscape, offering a forward-looking perspective on the future of marketing strategies.It leverages AI for enhanced customer engagement, brand building, and business excellence.From understanding customer behaviour in the AI era to strategically integrating AI-driven technologies, the book provides actionable insights and practical tools for predictive market insights, data-driven decisions, and innovative customer engagement. • Insights into how AI redefines customer behaviour analysis and enhances data-driven strategies. • Practical guidance on embedding AI tools like predictive analytics and machine learning into marketing workflows. • Detailed analysis of how Chatbots and Conversational AI elevate customer experiences and strengthen brand positioning. • Discusses predictive analytics for forecasting market trends and achieving business goals. • Real-world examples showcasing the practical ap