Aveda Colour Control Rich Shampoo

This hair care product focuses on enhancing the radiance of coloured hair and has been specially developed to ensure long-lasting colour intensity. The formula relies entirely on plant-based ingredients and consists of 94 per cent naturally derived ingredients. Organically fermented arginine works synergistically with apricot kernel oil to intensely nourish the hair and keep it supple. This combination of valuable oils and amino acids aims to support the hair’s structure and protect it from drying out. The formulation deliberately avoids cleansing sulphates and weight-adding silicones, enabling particularly gentle cleansing without unnecessarily straining the colour. An integrated, naturally-based UV filter can also protect the hair from fading caused by sunlight. As well as being free from silicones, the product is also free from parabens, gluten and mineral oils. Hair that is particularly dry or damaged by colouring processes benefits from the rich texture of this treatment. The sham