Basic Marketing Research: Customer Insights and Managerial Action

Basic Marketing Research: Customer Insights and Managerial Action

Basic Marketing Research: Customer Insights and Managerial Action

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Basic Marketing Research : Customer Insights and Managerial Action

Overall Rating: 4.2 / 5 (average from multiple review sources, as of 1 Jan 2026)
Based on a total of 50,012 customer reviews from independent review platforms.

Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

All brand names and logos are the property of their respective owners.

Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Basic Marketing Research: Customer Insights and Managerial Action

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Pages: 400, Edition: 10, Paperback, South-Western College Pub
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