BLEACH LONDON Alex Plex 22ml

Alex-Plex is a bespoke bond building treatment that protects and restores weakened hair strands. SUITABILITY: Our Alex-Plex bond building treatment is for anyone with bleached hair (all types.) Mix it with your bleach to help protect and strengthen hair during the bleaching process, or as a standalone treatment to help care for bleached locks. HOW TO USE: Alex-Plex can be used whenever you bleach, or as a standalone treatment every two weeks to help strengthen strands. Step 2 can also be added to toners and Super Cool Colours during the colouring process. Use whenever you bleach, or as a standalone treatment every two weeks. ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. We prioritise the use of recycled or recyclable packaging, and are always looking to improve the sustainability of the brand. OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the world’s first salon focused on colouring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world.