Bleach London Purple Reincarnation Shampoo 300ml

Bond-Restoring Purple Shampoo - Strengthens and fortifies hair while gently neutralising brassy yellow tones for a brighter, cleaner, and more even blonde. Repairs internal hair bonds damaged by bleaching or heat styling, leaving hair soft, resilient, and beautifully balanced in tone. Enriched with Creatine and Amino Acids - Formulated with bond-rebuilding ingredients including Creatine, Wheat Microproteins, and Amino Acids to strengthen and nourish hair from within. Helps restore elasticity, reduce breakage, and improve overall manageability. Colour-Correcting Care - Targets unwanted warm undertones to keep blonde, silver, or highlighted hair cool, vibrant, and salon-fresh. Neutralises brassiness without drying out the hair or causing unwanted colour build-up. Suitable for Every Wash - Gentle enough for regular use to maintain soft, smooth, and strong blonde hair. Cleanses effectively while providing lasting hydration and protection with every use. Vegan and For All Hair Types - A gentle vegan formula free from animal-derived ingredients. Suitable for straight, wavy, curly, or coily hair, leaving every hair type bright, soft, and full of strength.