BLEACH LONDON Reincarnation Conditioner

“Plex treatments shouldn’t cost £50! This regime is affordable yet transformative, and my celebrity clients love it too!” Alex Brownsell, Bleach London Co-Founder For all hair types: Our vegan formula suitable for straight, curly and coily hair. Its esspecially good for hair that's dry, damaged, frizzy, bleached or dyed/coloured. HOW TO USE: Massage into freshly shampooed hair, comb through and leave for up to 20 minutes before rinsing thoroughly. Use once a week for just the right amount of protein-packed nourishment. ECO FESTO: Our entire hair range is vegan, cruelty free and PETA approved as part of their Beauty Without Bunnies programme. We prioritise the use of recycled or recyclable packaging, and are always looking to improve the sustainability of the brand. OUR STORY: Hairstylist Alex Brownsell started Bleach London in her kitchen sink, bleaching and dyeing friends' hair with homemade colours until her number one customer convinced her they needed to turn the idea into a real life thing. The result was the world’s first salon focused on colouring rather than cutting. Ten years, three locations and a groundbreaking product launch later, Bleach London now ships our ever evolving selection of hair care and colour all over the world.