Bleach London Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml | Colour Correcting Formula that Cleanses and Neutralises Brassy Yellow Tones. Paraben and Silicone Free. Vegan Formula.

Purple Toning Cleanser - Gently washes bleached hair while depositing ashy-purple pigments to maintain cool, bright blonde shades. Refreshes colour between salon visits and helps hair retain a polished, professional finish. Neutralises Brassy Yellows - Actively targets unwanted yellow undertones to leave hair looking fresh, bright, and evenly balanced in colour. Maintains a clean, sophisticated blonde without dull or warm patches. Suitable for All Blondes - Works across a range of blonde shades, from cool platinum to warmer honey tones, helping create icy or creamy blonde finishes. Enhances tonal balance for a consistent, salon-quality look. Clean, Paraben & Silicone-Free - Free from parabens, silicones, and other harsh chemicals, making it suitable for regular use on bleached and colour-treated hair. Delivers gentle care while protecting hair’s integrity. Easy At-Home Blonde Care - Use as part of your regular wash routine and pair with Bleach London Silver Conditioner for enhanced toning and moisture. Helps maintain bright, healthy, and manageable blonde hair without frequent salon trips.