Bleach London Silver Shampoo - Vegan & PETA-Approved Purple Toning Formula, for Brighter Blonde Hair, Neutralises Yellow Tones - Paraben & Silicone Free - (500 ml)

Banish Brassiness: Say goodbye to brassy yellow tones with our super-strong purple toning shampoo.BLEACH LONDON Silver Shampoo deposits ashy-purple pigments to neutralise those unwanted brassy tones, leaving your hair brilliantly cool. Universal Locks: Suitable for all hair types, this powerful formula is your go-to solution for eliminating brassy yellows or adding a stunning silver hue to cool blonde hair. Achieve the ultimate silver look with ease. All BLEACH LONDON products are Vegan and PETA-Approved. The formula is gentle yet effective, ensuring a silver shine that aligns with your values. Effortless Application: Transform your hair effortlessly. Lather the Silver Shampoo into wet hair and massage it in. Let the purple magic work for a few minutes before rinsing. Perfect Pairing: For a brighter, cooler colour outcome, follow up with BLEACH LONDON Silver Conditioner. Use every other wash to maintain your ashy brilliance and avoid colour buildup. Your bright blonde hair journey starts here.