Brand Strategy in Three Steps: A Purpose-Driven Approach to Branding

Learn how to create an authentic and consistent brand strategy by focusing on the values of your company.This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience.There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic.In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an innovative and efficient three-step approach to brand strategy centered on identity, intention and implementation. Brand Strategy in Three Steps highlights the importance of communicating value to consumers through meaningful interactions.Jay Mandel walks readers through the best branding strategies for new companies and established ones looking to revamp their approach, providing thoughtful exercises to help readers ma