Branding the Brand: From Products to Personalities-- The New Science of Brand Management
Branding the Brand: From Products to Personalities-- The New Science of Brand Management
Overall Rating: 2.4 / 5 (average from multiple review sources, as of 8 Jul 2026)
Based on a total of 49,640 customer reviews from independent review platforms.
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Based on a total of 49,640 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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£128.27
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Branding the Brand: From Products to Personalities-- The New Science of Brand Management
Overall Rating: 4.8 / 5 (average from multiple review sources, as of 12 Jul 2026)
Based on a total of 80,610 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 80,610 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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£149.52
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Pages: 296, Paperback, Independently published
£128.27
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