Case Studies on Pandemic and Epidemic Communication Campaigns: From the 1918 Influenza to COVID-19

Spanning over a century of global health crises, Case Studies on Pandemic and Epidemic Communication Campaigns examines 25 case studies across twelve major pandemics and epidemics that shaped public health communication and all types of organizations in both the public and private sector. Each chapter begins with the historical context when the health crisis occurred to help readers understand the overall magnitude of the health crisis, treatments, media, and available communication tools.Each case study contains a complete overview and details (situation analysis, objectives, strategies, tactics, implementation, results, and measurement), about a specific communication campaign to address the health crisis, as well as theoretical principles and insightful questions to hone critical thinking skills.The book also addresses ethics, social inequities, xenophobia, discrimination, fearmongering, misinformation, and vaccine hesitancy.The case study method is a crucial pedagogical tool for ed