Casio G-Shock GA-710GB-1AER - Man - 54 mm - Digital - Quartz - Mineral Glass Gold 28 mm

The Casio G-Shock GA-710GB-1AER is a striking embodiment of the legacy and storytelling that define the entire G-Shock collection-a lineage born from an inspiring tale of resilience and innovation. The G-Shock story begins in 1981 when Casio engineer Kikuo Ibe, after witnessing a cherished watch shatter upon impact, vowed to create an unbreakable timepiece. This vision framed the 'Triple 10' concept: a watch that could endure a 10-meter fall, last 10 years on a single battery, and withstand 10 bar of pressure. This ambition propelled a team known as 'Team Tough' through hundreds of prototypes, ultimately inspired by the shock-absorbing nature of a bouncing rubber ball, which led to the revolutionary 'floating module' design that underpins every G-Shock watch to this day. The GA-710GB-1AER continues this tradition of toughness combined with bold style. It reflects G-Shock’s evolution from a purely functional tool watch to a cultural icon embraced by athletes, creatives, and collectors w