Chip & Dan Heath Collection 4 Books Set (Switch, Decisive, Made To Stick, The Power of Moments)

Chip & Dan Heath Collection 4 Books Set (Switch, Decisive, Made To Stick, The Power of Moments)SwitchChange is hard. It doesn't have to be.We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.DecisiveResearch in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities. We're overconfident. We seek out information that supports us and downplay information that doesn't. We get distracted by short-term emotions. When it comes to making choices, our brains are flawed instruments. So, how can we do better?In Decisive, Chip and Dan Heath draw on cutting-edge psychological research