veland HB Soft 2 Putter - RETREVE OS 34 RH

Speed optimised face technology, SOFT isn’t just another pretty face; in the case of HB SOFT 2 Putters, it’s nine uniquely pretty ones. By utilizing a dynamic milling pattern for every head shape, SOFT normalizes ball speed across the striking area. And more consistent speed ensures more consistent, predictable distance, no matter where you strike the ball. With SOFT, densely grouped groove lines in the center of the face gradually expand out toward the heel and toe, balancing the energy transfer across the striking area. But it doesn’t just stop there. Each HB SOFT 2 model gets a distinct groove pattern optimally aligned with its head shape’s Center of Gravity, MOI, and weighting profile. Some other Putter makers do feature milling patterns that normalize distance on miss-hits, yet they put the same face pattern on every Putter shape they make. To keep distances consistent no matter which head shape you choose, our engineers measure the CG and MOI properties of every model and adjust