Colgate Total + Whitening

STRONG, HEALTHY SMILES: Keep your smile white, healthy and protected when you brush with Colgate Total Whitening Toothpaste BACTERIAL DEFENCE: Our teeth whitening toothpaste is designed to give you stronger 24hour bacterial defence* for your whole mouth! (*Superior bacterial reduction on teeth, tongue cheeks & gums vs nonantibacterial fluoride toothpaste with 2x daily continued use after 4 weeks. SUPERIOR BACTERIAL REDUCTION*: Besides giving you superior* bacterial reduction on your teeth, tongue, cheeks and gums*, our teeth whitening toothpaste also gives you longlasting active protection*. (*Superior bacterial reduction on teeth, tongue cheeks & gums vs nonantibacterial fluoride toothpaste with 2x daily continued use after 4 weeks.) STAIN REMOVAL: Our whitening toothpaste effectively removes surface stains to help keep your smile naturally white 8 BENEFITS: Our teeth whitening toothpaste helps to protect from cavities, plaque, tartar and sensitivity while protecting your gums and enamel, and helping to whiten your teeth and give you confident fresh breath