Collis and Hussey's Business Research: A Practical Guide for Students

Now in its 6th edition, this textbook for undergraduate, postgraduate and doctoral students offers a succinct and user-friendly guide to the research process, from identifying a research topic to writing up and disseminating the research.The step-by-step guidance, examples and clear writing style help students embark on and successfully complete their research projects.With a balance of practical advice, methodological approach and sound academic underpinning, the book provides a comprehensive grounding in research methods. Chapters are interspersed with key definitions and Vox Pops provide examples of students' perspectives at different stages of their research journeys.A key feature is the troubleshooting chapter, which gives easy access to advice on the common issues and dilemmas faced by students.New to this edition:- Guidance on using online search methods and Artificial Intelligence-assisted tools, together with the associated ethical implications. - Extended coverage of qualitat