Colour Freedom Lightest Extra Ash Blonde Permanent Hair Colour. Formulated with PurePlex to Protect, Restore and Nourish. Up to 3 Levels of Lift. 10.21 Extra Ash Blonde. By Knight & Wilson

PUREPLEX TECHNOLOGY: Unique bond reconstructor treatment uses genuine Plex Technology, natural proteins and vitamins to effectively rebuild the hair’s natural structure during hair colouring. PurePlex for Stonger Healthier Hair SUPREME LIGHTENING EASY CREAM FORMULA: Achieve up to 3 levels of lift with Knight & Wilson's non-drip formula that promotes easy application of your Colour Freedom permanent hair lightener, delivering perfectly even, beautiful blonde hair colour PERFECT HAIR COLOUR WITH ADDED GLOSS + SOFTNESS: Shine Booster Complex with shea butter and argan oil to nourish, protect and add beautiful shine. Boosts colour penetration for a radiant finish and permanent results Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant, developer, PurePlex system and disposable gloves NATURAL LOOKING HAIR COLOUR RESULTS: Beautifully natural colour shades full of gloss and radiant shine. Long-Lasting 100% Grey Coverage