Combating Misinformation in the Age of Generative AI: Current Trends and Future Challenges

The rapid advancement of Generative AI (GenAI) is revolutionizing and transforming a wide range of fields, with a notable impact on digital media and information dissemination.Digital platforms, including social media networks, have already grappled with the widespread proliferation of fake news at an increasing intensity are now facing an even bigger threat from machine-generated and machine-boosted fake news.With the increasing growth and sophistication of GenAI models for malicious ends, fake news is spreading rapidly, finding a fertile ground in digital media for largely unchecked dissemination of incorrect and misleading information.The scalability and diversity of current and emerging GenAI techniques present both opportunities and challenges in the field of fake news.On one hand, the ability to create highly realistic and persuasive content in large quantities with minimal effort, in real-time, makes GenAI a potent tool for spreading fake news and misinformation.On the other han