Consumer acceptance of brand ambassador replacement: Testimonial advertising using the example of HARIBO GmbH & Co. KG

Consumer acceptance of brand ambassador replacement: Testimonial advertising using the example of HARIBO GmbH & Co. KG

Consumer acceptance of brand ambassador replacement: Testimonial advertising using the example of HARIBO GmbH & Co. KG

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Consumer acceptance of brand ambassador replacement: Testimonial advertising using the example of HARIBO GmbH & Co. KG

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Consumer acceptance of brand ambassador replacement: Testimonial advertising using the example of HARIBO GmbH & Co. KG

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Pages: 80, Paperback, Our Knowledge Publishing
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