Consumer Behavior and Digital Services : Competence, Rights and Protection

Consumer Behavior and Digital Services: Competence, Rights and Protection (Routledge Studies in Marketing)

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Consumer Behavior and Digital Services: Competence, Rights and Protection (Routledge Studies in Marketing)

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Consumer Behavior and Digital Services : Competence, Rights and Protection

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Consumer Behavior and Digital Services: Competence, Rights and Protection (Routledge Studies in Marketing)

Overall Rating: 2.4 / 5 (average from multiple review sources, as of 8 Jun 2026)
Based on a total of 46,634 customer reviews from independent review platforms.

Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.

All brand names and logos are the property of their respective owners.

Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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Consumer Behavior and Digital Services : Competence, Rights and Protection

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This book analyzes the conditions for the development of e-services and digital services in the European Union.It covers the technological, legal, ethical, and regulatory perspectives, including the present and anticipated EU regulations and directives, as well as the broader digital environment in which contemporary consumers operate.Special attention is devoted to user security, digital competences, levels of knowledge, and awareness of various cyberthreats encountered in everyday use of e-services and digital services. Theoretical chapters, based on a comprehensive review and secondary research, provide a solid conceptual framework for an in-depth analysis of developments in digital services markets.They are complemented by an extensive empirical section that draws on highly detailed research conducted among a large cohort of Generation Z, encompassing a wide range of e-services and digital services, technologies used, and consumer security and digital competences of service users.E
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