Contemporary Business Research in the Islamic World: Proceedings of the 15th Global Islamic Marketing Conference, Hammamet, Tunisia, October 2024 (Springer Proceedings in Business and Economics)

This book presents selected chapters from the proceedings of the 15th Global Islamic Marketing Conference (October 2024), showcasing contemporary research that reflects the diversity, complexity, and dynamism of Islamic markets worldwide.Drawing on empirical studies from Turkey, Indonesia, Malaysia, Morocco, Jordan, Saudi Arabia, Afghanistan, South Asia, China, and India, the volume offers timely insights into how Muslim consumers, businesses, and institutions navigate rapidly changing economic, social, and technological landscapes.The chapters cover a wide spectrum of themes central to Islamic marketing and business.These include halal food purchase decisions, collaborative relationships in halal beef value chains, consumer reactions to global crises such as the war in Gaza, and generational perspectives on boycotts among Muslim youth.Several studies investigate pressing market issues, from counterfeit mobile phone purchases in Malaysia to service quality perceptions shaped by gender