Contemporary Issues in Tourism and Hospitality: Theory, Trends and Practical Approaches

A comprehensive exploration of the critical issues transforming global tourism and hospitality. Contemporary Issues in Tourism and Hospitality by Michael Palkowski and Henrik Linden is written for undergraduate and postgraduate students studying tourism and hospitality management who need to understand the key forces reshaping the global travel industry.Grounded in contemporary theory, it supports students in linking critical debates with the realities of a rapidly evolving sector and prepares them to engage with the challenges and innovations defining its future. This textbook includes:- Analysis of tourist motivation, behavior, and consumer storytelling in global travel marketing- Exploration of the ethics and politics of tourism, including sustainability, overtourism and dark heritage- Examination of new and emerging trends such as wellness tourism, 'set jetting' and virtual travel experiences- Real-world examples illustrating themes and trends, including fandom travel inspired by T