Creating Business Plans (HBR 20-Minute Manager Series)

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success--whether you're proposing a new initiative within your organization or starting an entirely new company.Creating Business Plans quickly walks you through the basics.You'll learn to: * Present your idea clearly * Develop sound financial plans * Project risks--and rewards * Anticipate and address your audience's concerns Don't have much time?Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series.Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic.Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business.Also available as an ebook.