Croc: How I Invented the World’s Most Popular Shoe, Became a Massive Success, and Nearly Destroyed Myself in 15 Easy Lessons

Lessons on life and business you are guaranteed to find nowhere else. The true, larger-than-life story of George “Boe” Boedecker, his fire to succeed, his “don’t just break the rules but make up new ones” attitude, his partners, his light bulb moment, the ridiculous origin story (of both shoe and man), and then the explosion (in more ways than one) of Crocs. This is a modern-day ‘Big Fish’ tale of lovers and haters, rivals and thieves, the hard partying, the strongest man in the world and the Mexican police, the fender bender with Fleetwood Mac and the enterprising way into the hearts of the San Francisco 49ers, the little boy lost and Superman, the millions made and just given away, and how it nearly destroyed him. Boe helped create the clunkiest - many would say ugliest - looking shoe in the world, which also became the best-selling non-sneaker brand on the planet.Everyone considered it a fad when he went public almost two decades ago - and it’s bigger now than it’s ever been, with b