Danessa Myricks Beauty Yummy Skin Lift & Flex Concealer (Various Shades) - 14

Blurring the lines between skin care and make up is the Yummy Skin Lift & Flex Concealer (9.4ml) from Danessa Myricks Beauty. Boasting a serum-like texture, this complexion must-have glides across any area you wish to place it (from under your eyes to blemishes) to deliver a medium to full coverage. It calls on the brand's Lift and Flex Technology which features a blend of 12 ingredients (think: vitamin E, caffeine, squalane and many more) that work together to *takes deep breath* soothe, smooth, hydrate, brighten, tighten, protect, moisturise, nourish and colour correct... phew! Not only does it offer a soft-matte finish, but the shade range is so flexible there's one to match every skin tone.