Dare to Think Differently: How Open-Mindedness Creates Exceptional Decision-Making

Professor Gerald Zaltman's pioneering research methods for understanding the unconscious desires of customers are used by companies around the world.Dare to Think Differently uses the same groundbreaking methods to explain the deep and innovative thinking used by highly successful executives. Multiple forces, not just a brain, collaborate to produce a mind, and much of our creativity is locked in our unconscious.Highly effective decision-makers are able and willing to go beyond their conscious thinking and surface powerful, creative, unconscious thoughts and feelings.They candidly ask whether what they feel they "know" is actually warranted, opening their minds to new alternatives. Harvard Business School professor Gerald Zaltman has conducted myriad one-on-one in-depth interviews with highly creative leaders around the globe, and drawn on research findings from neuroscience literature, to develop six powerful techniques for daring to think differently, including "befriending your igno