Data-Driven Marketing Strategy: How to apply data to achieve measurable results

How can organizations create actionable marketing strategies that are innovative and driven by data?This textbook provides students with a comprehensive, step-by-step framework to harness data for marketing initiatives. Data-Driven Marketing Strategy enables marketing students to not only comprehend metrics but also interpret them into innovative, influential campaigns that resonate with target audiences while yielding quantifiable outcomes.The holistic approach ensures that students have a complete toolkit for success.This textbook is ideal for upper-level undergraduate students taking modules on Marketing Strategy and Data-Driven Marketing as part of their degrees. Features include:- chapters that cover the entire marketing process, from understanding customer needs and crafting value propositions to executing campaigns and measuring results. - step-by-step guidance on how to create detailed customer personas, segment audiences effectively and tailor messaging to meet specific needs.