Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Overall Rating: 1.3 / 5 (average from multiple review sources, as of 27 Jul 2026)
Based on a total of 67 customer reviews from independent review platforms.
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Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
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£59.38
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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Overall Rating: 1.3 / 5 (average from multiple review sources, as of 27 Jul 2026)
Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
Based on a total of 67 customer reviews from independent review platforms.
Sources & Transparency:
The values are derived from publicly available retailer ratings from platforms such as Feefo, http://Reviews.io , Trustpilot, and others, and are aggregated monthly.
All brand names and logos are the property of their respective owners.
Notice:
pricehunter.co.uk cannot guarantee that published shop ratings originate from consumers who have actually made a purchase from the reviewed retailer.
In stock
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£59.39
Delivery from £2.80
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Pages: 303, Edition: 2012, Hardcover, Palgrave Macmillan
£59.38
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